Gotchu is a UChicago startup revolutionizing food delivery by empowering communities through connection.

Gotchu’s vision is to create a community-driven ecosystem where food delivery is flexible, genuinely convenient, and accessible to all.

Raised Brand Awareness through advisory and content creation

We advised the founder (Will) and CMO to do it. By clearly explaining the existing food delivery problems, Will explained Gotchu’s purpose and ‘Job to Be Done’.

To raise brand awareness, we ran a weekly ‘free coffee’ campaign. We approached students in the biggest library at UChicago and asked if they wanted a free coffee (and delivered if they did).

This campaign enabled us to pitch Gotchu to our target customers and create relatable and engaging reels with a CTA to follow Gotchu on Instagram to not miss out on future events and updates as Gotchu prepares to go-to-market.